Unit 6 · Project 3
Loyalty Card / Flyer
Now you apply your brand kit to a real-world printed piece. Choose either a loyalty card (3.5 x 2 inches, front and back) or an event flyer (8.5 x 11 inches). The piece must use your brand's logo, colors, typography, and character. It should look like it came from a real business — professional, polished, and on-brand. You'll export it print-ready (300dpi, CMYK or RGB) and present it alongside your brand kit.
Objectives
- 1Piece uses brand logo, colors, and typography consistently
- 2All text is legible at the intended print size
- 3Exported at 300dpi for print
- 4Design looks professional — no stretched images, no clashing colors, no orphaned text
Materials
- Adobe Express or Canva
- Your brand kit files
- Loyalty card or flyer template (provided)
Tips & Techniques
1For a loyalty card, the back is just as important as the front — don't leave it blank
2Check your text sizes — body text on a loyalty card should be at least 7pt
3Use your brand's actual colors (hex codes) — don't eyeball it
4Print a test copy at actual size before submitting — screen and print look different
Lesson Videos
Logo Keyframe Animation
9 minAnimating your brand logo using keyframes in Adobe Express or Canva.